Chief Digital Officer

David Berney at Avenue A/Razorfish came up with that title yesterday. I think I like it. Not sure what it means, but it makes sense that most e-commerce or media companies need it.

NBC Universal and MTV both have execs holding that title.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Chief Digital Officer”

  1. I used to laugh at the dot.bomb titles — Chief People Officer, Chief Idea Officer, Chief Content Officer — I guess a CDO will become moot fairly quickly, and has little chance of sticking the way CIO has.

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