“I have never experienced such a quick customer response and such integrated corporate communications. The fact that they found me, communicated with each other, and solved the problem immediately was impressive. I was so blown away, in fact, that I couldn’t help but repeat the story to everyone I saw on Monday. The way I told it, Lenovo had swept in from cyberspace to save the day. I told my professors, my classmates, my family, and even that random undergrad in the cafeteria who was behind me at the register.”
And that class, is how you build a brand online.