Case Study: Accelerade® 24-Hour Endurance Run

Accelerade® 24-Hour Endurance Run

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“To kick off the national launch of Accelerade, Dean Karnazes will aim high. On June 21, his goal will be to break the world record for a 24-hour distance run on a treadmill (currently set at 153.76 miles) as well as to raise awareness for Athletes for a Cure, an organization dedicated to finding a cure for prostate cancer. The treadmill will be located on a platform attached to the Reuters building in Times Square.”

A rich media ad on some random website caught my eye this morning. A long range view of a man running on a treadmill on a balcony overlooking New York’s Times Square. I clicked through and found this interesting combination of:

  • Live webcam technology tied to rich media banner/display advertising trafficked through multiple sites
  • Smart viral/public campaign strategy hinging on a “stunt”
  • One day stunt — will be interesting to see how Accelerade follows through with this as part of an ongoing campaign.

Author: David Churbuck

Cape Codder with an itch to write

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