Marketonomy: Web 2.0 Expo: Bloggers vs. Reporters
Christopher Kenton is at Web 2.0. This insight hit me hard. I remember the days when the press room was the rowdiest place in the building. Comdex. Massachusetts State House. Now — press rooms are morgues. All the fun is with the bloggers. You betcha.
“When you walk into the media lounge, it’s deadly silent. There are a couple of rows of banquet tables, about half full. People diligently typing away, head down. You walk two doors down to the blogger lounge, and you can hear the buzz outside the door. Similar rows of tables, but they’re all full. There are couches with people lounging with their laptops. Pandora radio is set up putting out tunes. There’s a small video/sound stage setup for video interviews. But most of all, people are engaged in conversation everywhere–talking while posting, twittering, texting.”
The buzz in the blogger room may be louder than the reporters’ rooms nowadays but doesn’t mean its the best thing for people who want factual info. Unfortunately the ratios are pretty skewed when it comes to reporters and blogging experts. More reporters but the bloggers are communicating better. I read an excellent posting on the PR blog, RonnTorossian.com, regarding this topic.