I love Gmail because of the Exclamation Point button. This is an icon that I push a few times every day when some email marketer hounds me to “please point me to the person in your company who handles Account Based Marketing” or wants to find some time to talk about my “content management attribution challenges in the coming year.”
I know these emails have code embedded in them that tells the sender when I’ve opened them. I know that I will never respond to them. Never take their phone call. Have no guilt over ignoring them.
But the Exclamation Point — well it’s basically the email marketing equivalent of dumping the Alien Monster out of the airlock into the vacuum of space where no one can hear them scream. Not only does a quick click of the button block the sender from ever landing in my inbox again, it reports them to some unseen power as a spammer.
Aww.Poor email marketers with their “lovable marketing content.” Try it. It’s fun.