I plowed through Shel Israel and Robert Scoble’s Naked Conversations on the plane ride down to RTP this morning.
- If you blog and you have a day job then most of the book is old news.
- The most useful application of the book is as a gift to your boss.
- Read the last half for the useful tidbits, especially how blogging freaks out some command-and-control PR and corporate gatekeepers.
This book has to have been a moving target for the authors, something they acknowledge. The landscape is simply churning too fast to capture on paper. Punchline: get blogging and embrace the good old Market-is-a-conversation ideal of Cluetrain.
For anyone in the firing line of being a corporate blogger, it has some good elements of a manifesto.