5 more pages of Chatfield

130 pages to or so to go. Maybe a month or more at this pace. The man punctuates very randomly which makes transcription a true example of ancestor worship. Anyway, the intrepid skipper is killing some whales and playing amateur anthropologist in the Marianas.

It’s maddening to try to Google the island names — “Stranger Island” “Pleasant Island” — names out of The Hardy Boys.  But its killing time and beats the heck of setting interactive marketing strategies through the blunt axe of Powerpoint every the evening.

Seth’s Blog: Flipping the Funnel–new ebook

Seth’s Blog: Flipping the Funnel–new ebook

This Godin e-book was quite useful to me this afternoon as I built a presentation on “community marketing.” I haven’t had time to view the Scoble video on the same topic — reversing the marketing “funnel” of awareness, consideration, comparison, and buying — into turning your customers into your megaphone.

I’m not down with the video thing. Webinars, etc. Too serial. I can read faster than I can watch.