I may be dreaming here, but why couldn’t a metrics system such as Omniture be integrated into a CMS such as Interwoven, and based on rules, automatically shift traffic down predetermined paths?
Example: if a vendor is driving traffic through banner URLs and paid search to landing pages, and if there are multiple instances of those landing pages as part of a standard A-B/multivariate suite, why couldn’t the “winning” page begin to receive the majority of the clickstream as it wins out over its alternatives? The metrics system would need triggers that would run against a rules engine, modifying in real time the destination URLs to funnel traffic to the appropriate page.
It would seem the human interaction in the production-analysis-placement chain is the weakest link in the flow. I need to think more on this one and see where it goes.