Reading – what’s on the way – Metrics

I committed Amazonian self-abuse yesterday, ordering the following scintillating titles for my future edification.

1 “Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)”
Eric Peterson; Paperback; $15.72

Sold by:Amazon.com

Shipping estimate for these items:  March 28, 2006
Delivery estimate:  March 31, 2006 – April 3, 2006

1 “Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”
Eric Peterson; Paperback; $37.77

Sold by:Amazon.com

Shipping estimate for these items:  March 29, 2006
Delivery estimate:  March 31, 2006 – April 4, 2006

1 “Search Analytics : A Guide to Analyzing and Optimizing Website Search Engines”
Hurol Inan; Paperback; $19.99

Sold by:Amazon.com

My question is this: how did an English major wind up in a profession obsessed with “metrics?” This is my version of hell on earth. I need to take my pants off to count to twenty-one and now I am living in Excel.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Reading – what’s on the way – Metrics”

  1. Oh C’mon! It’s fun stuff! I’m an English major too and I _dig_ it.

    I met that cat Eric Peterson last week at an sheeshy event in Boston. He’s a former micologist (read mushroom farmer) from Oregon, currently VP Strategic Services at Visual Sciences. His books are very informative, and I am a big fan of the Web Measurement Hacks book.

    So Mr English major and Mr Micology major now weave webs and nobody even studied entymology.