I committed Amazonian self-abuse yesterday, ordering the following scintillating titles for my future edification.
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“Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)”
Eric Peterson; Paperback; $15.72
Sold by:Amazon.com |
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Shipping estimate for these items: March 28, 2006
Delivery estimate: March 31, 2006 – April 3, 2006
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“Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”
Eric Peterson; Paperback; $37.77
Sold by:Amazon.com |
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Shipping estimate for these items: March 29, 2006
Delivery estimate: March 31, 2006 – April 4, 2006
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“Search Analytics : A Guide to Analyzing and Optimizing Website Search Engines”
Hurol Inan; Paperback; $19.99
Sold by:Amazon.com |
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My question is this: how did an English major wind up in a profession obsessed with “metrics?” This is my version of hell on earth. I need to take my pants off to count to twenty-one and now I am living in Excel.
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Oh C’mon! It’s fun stuff! I’m an English major too and I _dig_ it.
I met that cat Eric Peterson last week at an sheeshy event in Boston. He’s a former micologist (read mushroom farmer) from Oregon, currently VP Strategic Services at Visual Sciences. His books are very informative, and I am a big fan of the Web Measurement Hacks book.
So Mr English major and Mr Micology major now weave webs and nobody even studied entymology.
Personally, I take my pants off to count to 23 … on a good day, 24. I’m getting dizzy with metrics and modelling … common sense sometimes works too …