Part 6 – Reminiscences of Capt. Thomas Chatfield

“For God’s sake, Captain, do shorten that sail, you’ll tear the masts out.”

This is salty stuff. The Captain is crusing the “Artic”, dodging bergs, floes, and growlers, learns why Captain Cook got snuffed, returns to San Francisco, and has a close call with a lee shore.

I’m having a blast with this. Almost half-way and realizing I never truly read these memoirs before. Cousin Pete lent me his copy of the Captain’s war letters, which will be the night-time lonely guy project in Raleigh after this transcription. Then to the annotation with maps (I’m think of footnoting directly to Google Earth) but that may require a trip to the Kendall Whaling Museum in Sharon, Mass. which has Chatfield’s original ship’s logs with the latitude and longitude.

(I majored in American Maritime History at Yale, so this stuff is a dream come true. In another dimension I’d have become a college professor of maritime history.)

[update: added another five pages to part 6 — amazing description of nursing a wounded mate back to health after he gets whacked by a whale off of California: “…then with four men to help, and another with his elbow bare for a model, I got the elbow joint in place.”]

MarketerBlog: Measurement & Metrics: Time for the Internet to Join the Grown-Up’s Table

MarketerBlog: Measurement & Metrics: Time for the Internet to Join the Grown-Up’s Table

Smart blog that is going into the blogroll.

Google Finance

Google Finance

Goog

Google launches a finance thing. Is it a portal? Is it a portfolio tool? Is it headlines and tickers?

Well, it won’t track OTC pink sheets, so that sucks. Yahoo Finance does that. Actually, in a five minute kick of the tires I see absolutely nothing of interest. Yuck. This is like a sub component of Google News, only worse. The portfolio tool is entire unsophisticated, and sure, there’s a little AJAXy rollover thing going on with the market charts. Headlines click to news.

What was I looking for?

A very sophisticated portfolio management system — those are so 90s and have been beaten to death by the finance pubs, but ultimately owned by the brokerages. People want their stocks and bonds where they can trade em, not where they can look at them. To own portfolio page views you need desktop widgets, realtime quotes, etc. etc. Goog Fin ain’t even in the parking lot of the ballpark.

News is news. I don’t see any customization capabilities of headlines related to my stocks.

No technical analysis.

No original content — no Bankrate, no Money, no personal finance.

Here’s what the FAQ says is notable about the product:

  • Company Search — With Google Finance you can search for stocks, mutual funds, public and private companies, using both company names and (where available) ticker symbols. [really? Imagine that. DC]
  • Interactive Charts — Google Finance charts correlate market data with corresponding dated news stories to help you determine if there is a relationship between them (for instance, by seeing news stories that came out about a certain company in the context of what that company’s stock did that day). You can also click and drag the charts to see different time periods and zoom in to see more detailed information. [we’ll see. DC]
  • News and More News — Google Finance incorporates our Google News service, which gathers stories from more than 4,500 English news sources worldwide. Stories are clustered by topic so you can see different opinions on a single subject; you can also review news stories by monthly date range and by importance (which is determined by algorithms). [snore. DC]
  • Blogs — If you want the opinions of citizen journalists, you got ’em; Google Finance includes company-related postings from Google Blog Search. [I haven’t checked out the finance blogosphere … seems ripe for the pump-and-dump gang. DC]
  • Company Management Team — Google Finance helps you put a face to a name. Mousing over an executive name shows you their picture as well as links, where available, to their biography, compensation details and trading activity. [Semi-cool. Forbes.com does a much better job with the tearsheet model. DC]
  • Discussion Groups — Talk amongst yourselves. Google Finance offers high-quality Discussion Groups whose dedicated team of moderators work to keep conversations on and spam-free. [Moderation is semi-cool. DC]
  • Portfolios — Google Finance offers a fast, easy and powerful way to keep create and maintain your portfolio of stocks and mutual funds.” [Not in this first rev it don’t.DC]

Blech. This one should have stewed in beta longer. I’m sure it will get cooler, but for now, Yahoo wins in finance.

[update: the power of the product is what we called at Forbes.com a “tearsheet” model. to see it in action, run a stock symbol through the search box and the results are a fairly good consolidated tearsheet of what one needs to know about that instrument at that point in time. Google gets a B+ for tearsheet design and is actually superlative to Yahoo in that regard. The charting is pretty cool with the designators of major news events against the trendline — Google didn’t invent that — Valueline did]

Chaos at the airport

T.F. Green airport in Providence, RI was pure lunacy this morning. A bazillion Clampetts and Kettles heading for the bus in the sky to get themselves south for the winter. I think it was some weird harmonic convergence of spring break, March Madness, and my bad luck of taking a late flight instead of the usual 6 am dawn patrol.

Utter suckfest. Because the lines were so long I couldn’t check my bag, and in my bag was my Swiss Army knife/USB drive/key chain.

Busted. Got away with the drive and the keys. Goodbye knife. Like I was going to rush the cockpit with a 1.5″ pen knife. Then I discovered, when I took off my shoes for the metal detector, this gem from dressing in the dark. The TSA lady was horrified.
Now I think I understand why the news staff at the Lawrence Eagle-Tribune gave me clothing as a going away present in 1984. Something about hemming my pants with a Swingline Stapler.

Holy Argyle!

Dowbrigade News: Money order forgery

Dowbrigade News: Dowbrigade News

An interesting twist on the Nigerian scam — getting American dupes to cash bogus Postal money orders and send the proceeds back to the scammer.

Which reminds me, I need to finish my saga as a check forger one of these days.

Jim Forbes: Internet Commerce: Sephora.No, HP, Yes!

My Weblog: Internet Commerce: Sephora.No, HP, Yes!

“Internet commerce has to be drop dead simple and build a consumer’s confidence. There are two computer purchasing sites that I do business with and which come close to replicating the Amazon.com’s gold standard. In addition to HP’s commerce site, I also like Lenovo. And Lenovo comes close to establishing a sense of community. If i have a problem with a ThinkPad notebook one of the first places i go is to Lenovo.com. The site queries my computer, determines what model i have and establishes its configuration. Logic trees take over from there and pretty soon I’ve found the answer to my question, or more importantly, a solution to my problem.”

Jim makes some good points about getting in-and-out out of a shopping experience in as little time as possible. Usability comes to a sharp point when applied to the transactional web. Where a media site is all about delay and diversion — related links, click here, please don’t go away — a commerce site is all about masking complexity (ship to multiple addresses, remember my account details, find-it-and-buy-it) and getting people in and out of the store as soon as possible. When a consumer has a negative experience, like Jim did at Sephora trying to get a gift certificate, to when they have a positive, like one gets from Amazon’s One-Click, the chances of a repeat transaction are highly predictable.

I  had two commerce experiences yesterday — one was with NewEgg as I purchased a new 60 gb 7200 rpm Hitachi drive to revive a dead Fujitsu P2040, the other was at Fujitsu when I tried to get the OEM information on the dead Toshiba drive. Fujitsu failed. NewEgg ruled. Now, Fujitsu was able to find my machine based on the serial number, but had no level of detail about the components. I had to google out to a third-party “enthusiast” site for P2040 owners, look at the discussion threads, find the part I wanted, then hit NewEgg. Fujitsu lost all opportunity of selling me an upgraded drive — I suppose it’s understandable given the complexity of any PC manufacturers catalogue and the impossibility of keeping sunsetted machine information active for any period of time.

I want to hit a site and be recognized as a customer, to be asked how my machine is doing, how that book was I ordered, and then be offered suggestions on how to improve it.

The boat runs …

Full throttle around Osterville’s Grand Island on a sunny day when it’s 34 degrees and blowing 20 kn out of the northwest is a re-definition of wind-chill. I’m still shivering. The problem was too hasty a launch last weekend, water in the gas, and not connecting the gas-line tight enough. Thanks Pete.

Cotuit from Space
You know you’re a townie when:

a) you are in the only boat on the water.

b) you are on the water before the channel cans are on the water.

c) you think wearing waders is cool and normal and think nothing of walking into the grocery store wearing them.

d) you don’t leave your boat on the mooring because since it is the only boat in the harbor it will become the world’s seagull toilet.

The bug under the bumper …

You know the scene. The hero needs to track the bad guys, so under the cover of darkness he crawls under their car — preferably a late 70s Plymouth — and sticks a little tracking device under the bumper, a gizmo with a blinking red light and a mini antenna. Then, as the Plymouth winds and wends its way through the streets of the city, our hero and his partner keep one on the road and the other on their dashboard display, tracking a flashing dot as it moves down Maple and hangs a louie onto Elm.

So it goes with the sisphyean and semi-creepy job of tracking users through cookies and “tracking beacons.” The cookie debate has been with us since their introduction in the mid-90s, and many a paranoid user would express outrage that some hapless publisher was sticking a bug under their bumper. I would write explanatory FAQs, debate the ethics with the corporate legal department, answer angry emails from those paranoid users, all trying to explain that cookies were a convenience, didn’t disclose their bank account numbers, and weren’t being sold to spammers.

As the web moved from the wild west to a highly buttoned up vision of metric nirvana, the nature of the bug under the bumper changed from one of establishing a state between the user’s browser and the destination site — “remember me” functionality — to one of following the user’s clickstream, establishing repeat visit behavior patterns, and painting a mostly anonymous picture of what John Battelle eloquently calls the “Database of intentions.”

The old model of web metric was slow and rear-facing, looking at log files generated by the servers to determine the kind of gross tonnage traffic figures that dot.bomb CEOs loved to throw around like golf scores: “My site gets a million hits a day,” not understanding the difference between a hit, a page view, a visit, a unique visit, a weekly unique visit, pages per visit, etc. etc. — the high level numbers that make some people happy but aren’t very useful to a web team buying advertising, optimizing pages for conversions, and studying clickstreams to see where users are coming from, what search terms are getting them there, etc. etc.

The present state of metrics is very advanced from where things stood five years ago. Omniture’s SiteCatalyst, Web Side Story’s Hitbox, are examples of the ASP model of web metrics (with Google Analytics coming on as a free alternative for SMBs and less sophisticated users) that are giving great insights into user paths, fall off points, A-B testing, promotional tracking, and the lifeblood insights that spell the difference between pissing away ad dollars in the case of a commerce site, or losing users to bad nav for a media site.

All ASP systems depend on a tracking beacon — a script embedded into the html of every page that tracks the user from one page to the next. Spyware detectors don’t like these things, and sophisticated or paranoid users are growing more and more accustomed to purging them as nuisances and potential spam threats. Omniture found itself in hotwater last summer when the Wall Street Journal reported on its “2o7” cookie, and how spyware and privacy watchdogs were calling into question Omniture’s lack of transparency in divulging the source or purpose of the cookie.

That didn’t stop us at IDG from continuing to live within Omniture — the producers and editors in the clickmap — a graphical overlay of the pages, and the marketing types inside of custom dashboards which at the very least spared me — the chief analyst and bottle-washer — from having to wrestle with ad hoc queries. Or at least not as many.

The point of this digression is to report that the science of web analytics and metrics has moved far from the days at Forbes.com in the mid-90s when everything was a best guess informed by the blunt Web Trends analysis of the log files. Further integration of metrics with other quantitative measures — customer satisfaction, cart revenue, SEM CPCs — could yield a new model of content management where sites will tuned on a minute-by-minute basis for maximum yields. When that happens — and it is happening on the most sophisticated sites, the repercussions on interactive agencies, paid search, and insertion engines such as Doubleclick will be massive.

Learning how to measure and optimize in as close to real time as possible will prove to be the most valuable skill in web management, one that will see the old paradigm of web masters tweaking content with designers and then firing it into the ether through an FTP client, only to see the results a week later (like driving with an eye on the rear mirror), doomed and done.

On Playlists and Ergometers- Favorite Things

Scrolling through my Nano on the plane(black, 4 gb, already scratched), I realized that there is one playlist — consisting of twenty songs — which I have listened to, nearly every day, for the last ten years. It’s titled ERG II and it is a masterpiece of musical ugliness.

Any fan of the John Cusack film, High Fidelity, (an excellent soundtrack and great example of the perfect mix) has heard the protagonist’s theory of building musical mixes. In the old days — pre-MP3 and shuffle mode — the perfect mix was defined by what would fix on a 90-minute Maxell cassette. One would drag out the old vinyl, or use a double-cassette deck to dub a mix for that upcoming road trip or as a cheapo birthday gift with a personal touch. Twenty-year olds in the 80s depended on mix tapes as a prime gift source. There are some lost mix tapes in my past that were true gems — I remember a reggae mix that was universally acclaimed for its brilliance, compiled by my musician brother Henry when he did a University of Colorado reggae radio show under the air name of Highly Unlikely, the Redneck Rasta. Alas it is lost. Victim of being parked on a dashboard on a sunny summer day.

The art of the 90-minute mix was taken to a new high by Time Editorial Mandarin Norm Pearlstein in the early 90s when he set out to build the ultimate 90-minute rock mix. Think about it — what would have to reside on the perfect mix? Would you open with Bill Haley and the Comets? Would Elvis make it? What Beatles song? What Stones? This is the sort of metaphysical argument that can whittle down the tedium of a long car ride faster than a hundred games of Twenty-Questions.

But I Digress (I want to launch a new blog just under that title). Back to ERG II. This mix was born in 1994 when I decided to get into kickass shape and return to rowing. I bought the world’s finest piece of exercise equipment, a Concept 2 Model C Rowing Ergometer, and started seriously training, posting my scores on Concept 2 Online Ranking site and getting very competitive out in the garage with virtual opponents like the legendary Ad Bax, and other names with faster times than me.

erg

Ergometers are hellish beasts, they are the sort of machines that a NASA flight surgeon would use to determine the VO2 Max level of a candidate for the first mission to Mars. Olympic rowers hate them but live on them. College rowers make their boats largely on the basis of their scores. The machines are so simple, but so accurate, that an entire sport — Indoor Rowing — has taken grip, with non-rowers competing against “water” rowers in massive indoor championships like the CRASH-B sprints and the European Indoor Rowing Championships.

You can’t read while erging. Your head is swinging back and forth and you can’t take your hands off of the handle to turn the page of a magazine or book. So music is the answer. I started off in the mid-90s listening to highly syncopated Disco or House music, relying on mix tapes in a Sony Sportswalkman, the unit shoved down the back of my sweaty rowing shorts and the wire run up the inside of my t-shirt and out the neck so I wouldn’t run over it with the wheeled seat. The problem with old analog mix tapes is they can’t be easily edited. So I’d be flying along, cranking away at 30 strokes a minute, maintaining a 1:45 split at the end of a 30 minute piece, driving hard to break 8,300 meters and move up a notch on the virtual ladder, when the snappy songs would give way to some horrible sap music like James Taylor crying about Fire and Rain. It was the athletic equivalent of seeing a naked old person.

Then came the MiniDisc — a nice little format that at the very least was good for building custom mixes. I soon discovered the Napster thing in its earliest days, and started trolling other people’s hard disks for true erg music.

md

What resulted, over the next ten years, was ERG II. The music on ERG II is best characterized as demented head banger. This is not easy listening. This is music for people in anaerobic shock, people pretending to be human motors, nut jobs who like to pretend they are diesel engines in a diving U-boat escaping a British corvette dropping depth charges. Indeed, a look at the set list shows a lot of songs about misery and suffering.

First the list, then an expiation of why they are on the iPod and why they are essential to a proper ergometer session, a workout that usually takes anywhere from 30 to 60 minutes to complete.

  1. Scum of the Earth: Rob Zombie
  2. Who Was in My Room Last Night: The Butthole Surfers
  3. Jesus Built my Hot Rod: Ministry
  4. Ain’t my Bitch: Metallica
  5. Rusty Cage: Soundgarden
  6. Sex Type Thing: Stone Temple Pilots
  7. New World Order: Ministry
  8. Hey Man, Nice Shot: Filter
  9. My Own Summer – Deftones
  10. Astro-Creep: White Zombie
  11. Them Bones: Alice in Chains
  12. Time Bomb: Godsmack
  13. Blizzards, Buzzards, Bastards: Scissorfight
  14. Du Hast: Rammstein
  15. God Save the Queen: Sex Pistols
  16. You Think I’m Not Worth a Dollar, But I Feel Like a Millionaire, Queens of the New Stone Age
  17. Jump Around: House of Pain
  18. Liberate: Slipknot
  19. She Sells Sanctuary: The Cult
  20. California Uber Alles: The Dead Kennedys

This is not easy listening. Women hate this music. Children dig it and slam dance instinctfully to it. Play it through ordinary speakers and the neighbors will call the cops. Guaranteed. This is music soccer hooligans and skin heads listen to before beering up and terrorizing the 5:15 from Manchester to Leeds. Music to drive drunk to, a soundtrack for vandalism, music for a LA highway highspeed chase with the helicopters hovering overhead. This is not Michael Bolton, American Idol music. But if you want to bust a nut and get all jiggly with your theoretical maximum heart rate, this is the music for you. My son calls it Stoner Industrial. I call it Ergathon.

This is not my favorite music. That would be Van Morrison’s Astral Weeks. This is what I just happen to listen to every day, for 45 minutes.

What the music has in common, aside from lead singers who sing like the Cookie Monster, is a particular beat that ties nicely to the cadence of a rowing stroke. For those who have not pulled on an oar, just think in terms of fours.

The stroke consists of the catch, when you’re all scrunched up with your knees around your ears and your arms outstretched, coiled for a rolling horizontal squat jump — the drive, when your legs do most of the work and send you rolling back on the rail, the finish, when your back and upper body and arms take over and bring the oar handle into your lap, and then, gratefully, the one moment of slight rest, the recovery, when you roll back down the slide to start it all over again.

Some rowers, and I am unfortunately one, count. Like Rainman, I count. It’s an old bad habit. The coach would say through his megaphone: “Build in four to full power to a 34 for two minutes.” Which, translated, means, in four strokes I want you start honking as hard as you can 34 strokes a minute for two minutes. And then I’d start counting, one-two-three-four on every stroke, then another count for the strokes pulled, so at stroke number 68, I’d know I could ease off and pant for dear life to get some air into my lungs.

These songs are great for the four count. You can really get moving to the music, breathing twice on every stroke for syncopation’s sake, once at the catch, the other at the finish.

The problem is racing. Those events are 2,000 meters long and last, if one is REALLY fast and in Olympian condition, around 6 minutes. My fastest time is under 6:30, like 6:24 at my last CRASH-B sprints (the true world championships of indoor rowing, the acronym stands for the Charles River Association of Sculling Has-Beens). The problems of listening to a real psych-up song during a 2,000 meter race are manifold. One, you have your hands full of oar handle and can’t be dicking around with iPod buttons before the start. Second, you can’t start a song and sit there, the good parts will be playing while you wait for the starting signal. And finally, who records six and a half minute songs?

So, this set list is a training list, and sure, after a while it gets old, but like the order of the songs on a favorite CD, I always know what is next, and have mixed the sequence to perfectly coincide with the predictable phases of an ergometer workout.

There’s the first five minutes, which are usually kind of a bummer because I’m not warmed up, I dread the hell to come, and some weird aerobic transfer phase has to kick in, which generally happens right around ten minutes when the sweat cocks get turned on and I begin to turn into Aqua Man. At 15 minutes things are getting interesting. The heart rate is over 160 and it’s time to decide whether this piece is going to be one for the books, or just another good day of exercise. If I cross 4,000 meters at 15 minutes, then the good news is I am fast, the bad news is I have to do 4,000 plus in the next 15 minutes to make the 30 minute piece notable. It’s at twenty minutes that one enters the phase of utter desperation — what my erg buddy Dr. Dan calls “The Talk with God” when you start bargaining with yourself and slicing time into 15 second increments, doing frantic math in your head and trying to solve a hopeless equation of how many more strokes need to be yanked, at what split (pace) to overtake the next loser on the online ladder.

This would not be considered a musical listening experience like settling in for Yo-Yo Ma playing Schubert’s Trout Quarter.

I hate my erg. Love my Nano, and pavlovian creature of habit that I am, listen to ERG II (Erg I is lost to time) even when not erging, like now, on the 6:10 Delta from Raleigh to Cinncinati, the noise leaking out of the ear buds causing some suspicious sideways glances from the tired looking propeller salesman in the aisle seat.