Scanning the daily headline email from the Times, I see this article by Eric Taub which essentially says that a corporate web site is important to its image and must be well written, filled with “addictive” content, and even includes the omnipresent Jakob Nielsen opining away.
WTF? Is it that slow of a news day that the Times has to dredge up the pablum we all had to endure in the mid-90s?
“Build a bad-looking small-business site filled with poorly written text, and your potential customers will go away. Build one that is attractive, compelling and clever, but crucial design mistakes will still guarantee that few people will know that the site exists.
Your Web site is like a digital business card, designers say, the first online look at your company that a customer gets. With luck, it will not be the last.”