Denton has brought Valleywag back from near death by making it one of the best, most caustic, and piercing critiques of the stupidity that reigns online. From their latest in their incessant coverage of Second Life hype, is this wonderful line:
“And marketing consultants, in their constant search for empty novelty, and easy press coverage, have talked their more credulous clients into substantial expenditure on in-world campaigns.”
Those consultants are the ones I addressed back in November. Go away. I don’t do “new” for the sake of newness.