I said in the prior post to beware of Lenovo’s Anthem video as the soundtrack — Gene Wilder singing “Pure Imagination” — is infectious. It is. My kids are walking around the house singing:
“If you want to view paradise,
Simply look around and view it
Anything you want to, do it
Want to change the world?
There’s nothing to it”
A little background on the song is in order. One, Gene Wilder does not go down in history as a great crooner, yet he is definitely a musical talent. Second, the song, in its original setting, is sort of lost.
Here’s the YouTube link: 
And here’s the Wikipedia entry on the song, which, to my surprise, has been covered many times. (interesting trivia, Wilder played the congas on The Talking Heads I Zimbra). When I showed the video to some people at Google last month, one person said it was one of their favorite bedtime lullabies. I can see why.
I want to acknowledge is the brilliance of the creative directors at Ogilvy — Greg Ketchum and Tom Godici — who insisted the ad be scored with this song.
David,
Oddly enough I end up singing a bit of that song to one of my staff or my patients at least once a week! 🙂
It is a truly beautiful, and inspiring song.
Your blog was the first direction I had to the new add. It looks great, and a great choice of music!
dk