I said in the prior post to beware of Lenovo’s Anthem video as the soundtrack — Gene Wilder singing “Pure Imagination” — is infectious. It is. My kids are walking around the house singing:
“If you want to view paradise,
Simply look around and view it
Anything you want to, do it
Want to change the world?
There’s nothing to it”
A little background on the song is in order. One, Gene Wilder does not go down in history as a great crooner, yet he is definitely a musical talent. Second, the song, in its original setting, is sort of lost.
And here’s the Wikipedia entry on the song, which, to my surprise, has been covered many times. (interesting trivia, Wilder played the congas on The Talking Heads I Zimbra). When I showed the video to some people at Google last month, one person said it was one of their favorite bedtime lullabies. I can see why.
I want to acknowledge is the brilliance of the creative directors at Ogilvy — Greg Ketchum and Tom Godici — who insisted the ad be scored with this song.