Pure imagination

I said in the prior post to beware of Lenovo’s Anthem video as the soundtrack — Gene Wilder singing “Pure Imagination” — is infectious. It is. My kids are walking around the house singing:

“If you want to view paradise,
Simply look around and view it
Anything you want to, do it
Want to change the world?
There’s nothing to it”

A little background on the song is in order. One, Gene Wilder does not go down in history as a great crooner, yet he is definitely a musical talent. Second, the song, in its original setting, is sort of lost.

Here’s the YouTube link:

And here’s the Wikipedia entry on the song, which, to my surprise, has been covered many times. (interesting trivia, Wilder played the congas on The Talking Heads I Zimbra). When I showed the video to some people at Google last month, one person said it was one of their favorite bedtime lullabies. I can see why.

I want to acknowledge is the brilliance of the creative directors at Ogilvy — Greg Ketchum and Tom Godici — who insisted the ad be scored with this song.

Author: David Churbuck

Cape Codder with an itch to write View all posts by David Churbuck