GM Shifting 50% Of Ad Spending Online – Silicon Alley Insider

GM Shifting 50% Of Ad Spending Online – Silicon Alley Insider
Think about it. Half the spend goes online.  What percentage of a PC marker’s ad budget should be online?

“Here’s the reason so many Web publishers are optimistic about the future, even if the ad model isn’t clear yet: GM, the nation’s 3rd-largest advertiser, will move half of its ad spending–$3 billion in 2007–online within three years, reports AdAge, citing unnamed GM executives.

GM spent $197 million on online advertising in 2007 according to TNS, a figure that includes gaming, search and interactive appilcations.”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “GM Shifting 50% Of Ad Spending Online – Silicon Alley Insider”

  1. What percentage of a PC marker’s ad budget should be online?

    In an emerging market with little PC penetration — zero. (How are they going to see your ads?)

    In a mature market, much less than 50%. I have developed a “skill” of being able to completely ignore most ads, even if they’re right in front of me. Especially the flash baesd ones, I’m quickly looking in the corner for the close button. Since I consider them background noise, I tune them out.

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