GM Shifting 50% Of Ad Spending Online – Silicon Alley Insider
Think about it. Half the spend goes online.Â What percentage of a PC marker’s ad budget should be online?
“Here’s the reason so many Web publishers are optimistic about the future, even if the ad model isn’t clear yet: GM, the nation’s 3rd-largest advertiser, will move half of its ad spending–$3 billion in 2007–online within three years, reports AdAge, citing unnamed GM executives.
GM spent $197 million on online advertising in 2007 according to TNS, a figure that includes gaming, search and interactive appilcations.”