Lenovo’s Web Marketer: Twittering’s Not for Twits
Warning, Raging Ego alert. Brandweek piece is live. Need a new headshot.
“Another big component in the strategy is online, where the effort is being headed by David Churbuck, vp-global Web marketing. Churbuck is an award-winning journalist who formerly worked at Forbes magazine, where he founded Forbes.com and helped develop the company’s digital strategy before joining Lenovo in 2006. At his new post, Churbuck gets to flex his journalistic muscles with an independent blog, churbuck.com/wordpress that covers various issues in marketing and media and rarely even mentions Lenovo. Churbuck is also an outspoken critic of some new media and a fairly avid user of Twitter, the social networking site that consists of short messages called “Tweets” from people in the community. Churbuck corresponded with Brandweek editor Todd Wasserman, who shot Churbuck the following questions via e-mail.”