Jakob Nielsen: Web users ‘getting more selfish’

BBC NEWS | Technology | Web users ‘getting more selfish’

” …. many are “hot potato” driven and just want to get a specific task completed.

Success rates measuring whether people achieve what they set out to do online are now about 75%, said Dr Nielsen. In 1999 this figure stood at 60%.

There were two reasons for this, he said.

“The designs have become better but also users have become accustomed to that interactive environment,” Dr Nielsen told BBC News.”

Author: David Churbuck

Cape Codder with an itch to write

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