Smart move by JetBlue and fairly simple. Search for twitters who mention the brand and follow them. As a JetBlue lover, it’s an easy decision for me in turn to follow them.
I project they will:
- monitor tweets for expressions of passenger unhappiness and respond quickly
- ping me with deals, offers, etc.
Now to do the same for Lenovo. Right now there is no Twitter account — per se — devoted to Lenovo. I monitor our terms, but the question is how much capacity is needed to do a capable job of monitoring.