My Google Alert sent in the annual rankings by AdWeek of the various agencies. Lenovo’s agency of record is Ogilvy. I’m happy to see Lenovo was cited as a high point in their 2008 ranking.
“OgilvyInteractive is trying to figure out social media. It’s established some bona fides. For Lenovo, it showed benefits of electronics giant’s products by putting them in the hands of athletes at the Summer Olympics to blog for a Lenovo site. The “Voices of the Olympic Games” program generated 1,500 postings by 100 athletes. But, social media can bite back.”
Couple things to clarify. OgilvyPR’s 360 Digital Influence Project – Rohit Bhargava, Kaitlyn Wilkins, John Bell — did the heavy lifting with blogger recruitment and management during the Olympics. Neo@Ogilvy – Nicole Estebanell’s team — led the media selection and execution of in-market dollars.
The project was conceived on the client side by me, executed by Lenovo’s Alan White, Esteban Panzeri and Tim Supples and supported by Lenovo’s comms team, especially Bob Page. Ogilvy did a magnificent job rallying around us under impossible deadlines to make this program happy. Sidenote: the Voices project was a finalist in PRWeek’s annual awards for best use of digital, but alas, lost out to an Ikea and milk moustache campaign