Thanks to Mitch Ratcliffe for suggesting I read Identity in the Age of Cloud Computing, by J.D. Lasica, the result of a roundtable on the topic convened by the Aspen Institute. I strong suggest downloading and reading by anyone who is involved with cloud strategy, Web 2.0, or social media. There are some very strong kernels and insights I’ll share as soon as I finish the piece.
It gives an excellent set up of what the cloud means, what its implications are, but gets very interesting when it talks about personal definition online, and the extent to which we can control and not control our personal identity. One great anecdote: a guy who made his fortune in online porn hired some PR people to create content about him to bury the porno past deep in the Google results. Ta da — identity management.