This Godin e-book was quite useful to me this afternoon as I built a presentation on “community marketing.” I haven’t had time to view the Scoble video on the same topic — reversing the marketing “funnel” of awareness, consideration, comparison, and buying — into turning your customers into your megaphone.
I’m not down with the video thing. Webinars, etc. Too serial. I can read faster than I can watch.