As I ready myself for a presentation on “community marketing” I ordered two copies of the book, Naked Conversations by Microsoft blogger Robert Scoble and tech PR guru Shel Israel. One for me, one for our CMO.
Seems like a no-brainer to dive into unrestricted corporate blogging and enter the conversation, but there will doubtlessly be pockets of resistance to overcome. This book is helping make the case. So far I am in as far as page 50 and it’s not too infantile, though it is, as all books must do, handshaking down like a modem to the slowest common denominator.
Also just finished IBM Redux, a good history of the Gerstner years at IBM. I have not read Gerstner’s own accounts, the “Elephants Can’t Dance” book, but Garr’s book is a good yarn, one of the better corporate tales I’ve read.