Google May Extend Advertising Into Video Games

DailyTech – Google May Extend Advertising Into Video Games

Tim Supples sends along this del.icio.us link about getting advertising into video games. Hey, the industry is a lot bigger than films, and product placement is a fact of life in Hollywood, why not the Palmolive Sword of Two-Handed Cleanliness in World of Warcraft? An Army recruiting poster in Halo III?

“Google, the current force in online advertising, could now be looking to expand its reach into the video game space. According to the Wall Street Journal, Google is in talks to acquire Adscape Media, a company whose technology allows for in-game advertising.”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Google May Extend Advertising Into Video Games”

  1. Sounds like a throwback to the early days of TV advertising when the stars of a show would be endorsing cigarettes products and the like? I wonder if it will be as laughably blatent as illustrated in “The Truman Show”.

    The result may be that you pay more for “commercial free” video games.

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