ForbesOnTech: Bifurcating the Convertible PC World and Marketing– the New HP Way
“I’m waiting for other notebook makers to realize that the biggest potential buyers for their convertible computers are students and that students really want computers that can be used for academic and entertainment purposes. When that happens, watch out, because this category is going to really take off.”
Jim Forbes has been an advocate of evangelists focusing on specific segments — he’s a fan of the fact that HP has a tablet-advocate focused squarely on academia. I agree, evangelism is a great way to gain market intelligence and feed it back into the organization as well as a focused way to get the message out.