Last week’s blog post on the coming renaissance in video banners — written during the flight from Boston to RTP on Tuesday — has been edited and expanded for Businessweek.com.
Kind of cool to recycle bloviations from this blog to the big leagues.
Self-promo: me on Google/Doubleclick @ Businessweek.com
Dave
Great article. I still don’t see a lot of hope for banners but thanks for the insight on search and banner cause and effect.
Will
I should have been more specific — video banners/embedded video
Punch-the-Monkey/Lower-My-Bills stuff is different and continue to cause despair
Your “punch the monkey” reference truly, honestly made me really LOL.
Both times.
This is great stuff … I had a chuckle when I read the piece. What’s next Fortune?
Cheers
Working my way back to Forbes ….
How about bringing back the bowtie and the threadbare shirts?
The bowtie is misunderstood south of the Mason-Dixon. The threadbare shirts live on.