Beijing this week

Sitting in a conference room discussing the forthcoming summer Olympics, amazingly uncrippled by jet lag … a post more appropriate for Twitter, but I’ve all but dropped Twitter as one of the most spectacularly useless toys I’ve played with this year.

I’ll blog on Olympic marketing later — I have the global web strategy and am presenting my plan tomorrow. The challenge is simple: what can an Olympic sponsor do online that users will actually care about and return to?

I think I have an idea.

This is a short trip. Three full days in country, four nights, not a lot of exploration or out of office experiences — unlike last year’s first trip where I spent a lot of time meeting Chinese internet companies.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Beijing this week”

  1. Hi Dave – Hoping we can find a time to meet up while you’re in Beijing. Sheji’s working on it as I type…

    – Kaiser

  2. 04/10/2007 – The US government yesterday announced its intention to file two legal complaints with the World Trade Organisation (WTO) against China to stem the high levels of piracy there and tackle limited market access.
    US trade representative Susan Schwab said that insufficient protection for intellectual property rights in China has led to losses of billions in sales for US software, music and film companies.

    The US government estimates that piracy costs its economy between US$200bn and US$250bn a year, with up to US$24bn lost alone from sales of pirated goods in China.

  3. Sorry, the link I posted previously is not functioning.

    “The U.S. government announced Monday it would file two WTO cases over Beijing’s failure to stop product piracy and complaints it blocks market access for U.S.-produced movies, music and books. ”


    The intent here is gentle reminder that China does not always play by the rules.

  4. “China on Tuesday reacted harshly to a US decision to take it to the World Trade Organisation over piracy and copyright protection, saying it would “seriously damage” bilateral co-operation and harm business ties.”,1404126,,3255,ft.html

    Trade war in the offing?
    It will never happen but I would look forward to a day when we no longer have Sino-Marts in every town hawking cheap gee-jaws, gizmos, thingamabobs and assorted miscellaneous dohickeys, to separate the poor folk from their hard earned dollar.

    However, even the Brooks Brothers suit I am wearing has “Made En Chen” on the label as do my requisite slip-on tassel wing-tip loafers and silk tie. My father took pride in making wrapping paper at Dennison’s in Framingham for 40 years. Those jobs with dignity were stripped from us when manufacturing moved to China in the name of globalism. Many of us “below the salt” would benefit from a trade war.

  5. Twitter — you have the same reaction I did. I tried to find out what all the fuss was about and even signed up my 13-year-old son. He, who will jump at any chance to spend time online, was the first to point out that it’s a complete waste of time.

    Facebook, however, is intriguing. Sort of a younger version of LinkedIn (or maybe the other way around). Because Facebook is used by a generation used to communicating this way it seems to have much more potential of being useful.

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