Twitter, Federated Media and Microsoft have launched an interesting aggregator of business people who use Twitter. I’ll play with it for a while — many of the people listed are already in Tweet Deck, but ExecTweets acts as a squelch knob, surfacing the exec level noise above the few hundred people I follow elsewhere. Not sure if a web-aggregator makes sense as I tend to like a client like Twhirl of Tweetdeck minimized and available.
update: I looked at my Twitter page and saw my first twitter-ad, courtesy of Federated calling attention to ExecTweets. Federated struck again today with a Marchmadness app for AT&T.