When Algorithms Discriminate – The New York Times

Recent research has shown how some websites can produce results that perpetuate bias.

Source: When Algorithms Discriminate – The New York Times

I’ve been obsessing about machine learning for some reason — probably due to reading the Project VRM mailing list assiduously and looking at the massive flaws in so-called marketing automation systems.  The idea that algorithms can reliably target and personalize media and messages is showing some signs of collapse as the technology does more to expose the ignorance of the sender than true understanding of the recipient.

Author: David Churbuck

Cape Codder with an itch to write

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