David Hill, Lenovo’s VP of design, just sent me a link to Brandtags.net: cool site that associates the first thing that pops into your head when you see a brand logo. This is from Lacoste — the tennis shirt company with the little alligator logo. See the logo, what do you think of? I think “preppy.” Register and you can see what other people have tagged the brand as. This is a cool thing.